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Leadership tips, real conversations and relevant tools to unleash your potential. Join our host Jeff Tetz for exclusive conversations with world-class thought-leaders, authors, and leadership experts. For more information visit https://unleashresults.com/unleashed-series/
Episodes
Thursday Sep 17, 2020
E14: Gerry O’Brion - Why Customers Choose You
Thursday Sep 17, 2020
Thursday Sep 17, 2020
Gerry O’Brion's Power of BECAUSE framework has helped tens of thousands of CEOs, business owners and sales teams stand out from the sea of sameness and grow their sales. The genesis of Gerry’s work, and ultimately his Framework of Influence, started when he worked for large-company marketing divisions and discovered that even the top executives didn’t know why customers picked one competitor over another. In cluttered, noisy, competitive situations this was a big surprise, and answering this question became his mission.
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